AI how it works

Complete Guide to Generative AI

Understanding the technology that's transforming our world
1

AI Overview

AI Chatbots
Generative AI examples include AI chatbots like ChatGPT and Bard.
Video Generators
AI-powered video generators like Synthesia.
Image Tools
Text-to-image tools like DALL-E 3.

They can be used for various purposes, from generating creative content to assisting in tasks like research and writing. source

2

What Is Generative AI & How Does it Work?

  • Generative AI is a type of artificial intelligence that creates new content, such as text, images, music, or videos, based on patterns it learns from existing data.
  • Generative artificial intelligence (AI) exploded on the scene in late 2022, sending people and businesses into a frenzy of curiosity and questions over its potential.
  • Put simply, generative AI is technology that takes a set of data and uses it to create something new—like poetry, a physics explainer, an email to a client, an image, or new music.
"Unlike traditional AI models, generative AI doesn't just classify or predict, but creates content of its own and, it does so with a human-like command of language."
- Silvio Savarese, Salesforce Chief Scientist
  • Of course, the ability to classify and predict data accurately is a critical element to successful generative AI: The product is only as good as the data it has to work with.
  • "AI is only as good as the data you give it and you have to make sure that the datasets are representative." - Paula Goldman, Chief Ethical and Humane Use Officer, Salesforce
3

How does generative AI work?

  • There are several approaches to developing generative AI models, but one that is gaining significant traction is using pre-trained, large-language models (LLMs) to create novel content from text-based prompts.
  • Generative AI is already helping people create everything from resumes and business plans to lines of code and digital art.
  • Eventually, Savarese predicts, these AI tools will "assist us in many parts of our lives, taking on the role of superpowered collaborators."
  • As these models become more sophisticated, they will not only enhance productivity but also foster creativity and innovation.
4

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4.2 Types of generative AI models

Digging deeper into generative AI, two primary types of deep learning models stand out: Generative adversarial networks (GANs) and transformers.

GANs

GANs are made up of two neural networks: a generator and a discriminator. The two networks compete with each other, with the generator creating an output based on some input and the discriminator trying to determine if the output is real or fake.

Transformers

Transformer models, like ChatGPT, create outputs based on sequential data (like sentences or paragraphs) rather than individual data points. This approach helps the model efficiently process context.

While GANs and transformers are among the most popular generative AI models, other techniques like VAEs, autoregressive models, and diffusion models are also widely used, each with their own strengths and applications.

4.3 Key requirements for successful generative AI models

  • High-quality training data
  • Computational resources
  • Robust model architecture
  • Evaluation metrics
  • Iterative refinement
  • Ethical Considerations
5

Examples of Generative AI in Action

Text Generation
Generative AI models, like GPT-3, are capable of producing human-like text, from articles and stories to marketing content and poetry.
Image Generation
Generative AI models, like DALL-E 2 and Stable Diffusion, have the ability to produce lifelike images from textual cues.
Speech Generation
Generative AI models are capable of producing lifelike speech, enabling the development of voice assistants and tailored audio experiences.
6

Benefits of Generative AI

  • Automation of Manual Tasks: Generative AI is the key to automating repetitive and time-consuming tasks that currently require manual effort.
  • Creation of New Products and Designs: Generative AI is capable of producing entirely new products, designs, and concepts.
  • Enhancement of Existing Products and Designs: Generative AI can be harnessed to augment your current offerings by recognizing patterns, proposing enhancements, and optimizing performance.
7

How is generative AI changing business?

Pharmaceutical Industry

Generative AI is being used to accelerate drug discovery by generating and simulating new molecular structures.

Retail Industry

Brands are using these models to create personalized product recommendations, virtual try-ons, and even generate new product designs.

Entertainment Industry

Film and video production companies are using these models to generate realistic special effects, create virtual characters, and even compose music.

Overall, generative AI is not just a technological advancement but a transformative force that is reshaping business practices and opening up new possibilities across industries.

8

Generative AI Tools and Platforms

ChatGPT (OpenAI)

Excels in generating human-like text, making it ideal for creating chatbots, customer service interactions, and content creation.

Gemini (Google)

A multimodal AI model that can generate text, images, and even audio, making it a versatile tool for content creation.

Claude (Anthropic)

Designed for friendly and safe conversations with a focus on ethical considerations and user safety.

9

Risks and Opportunities of Generative AI

Potential Risks:
  • Accuracy issues and "confident failure" where models provide incorrect information with authority
  • Ethical concerns related to copyright, privacy, and the spread of misinformation
  • Bias and fairness issues as models can perpetuate biases in training data
  • High computational resources and energy consumption
"It's not enough to deliver the technological capabilities of generative AI. We must prioritize responsible innovation to help guide how this transformative technology can and should be used."
- Paula Goldman and Kathy Baxter, Salesforce
10

The Future of Generative AI: Trends and Predictions

Future Outlook:
  • Generative AI will have a transformative impact on many industries
  • Responsible AI development and deployment will be crucial
  • Data quality and management will remain essential for effectiveness
  • New model architectures and training techniques will continue to emerge

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